Pinning can become music to your ears, if you play your strings right! The online pinning board, Pinterest has become a phenomenon of sorts in last couple of years. With an ever-expanding user base and a visually vibrant interface, Pinterest has opened up many doors of opportunities for creative artists.
Pinterest for musicians. Image source
Why Should Musicians Pin?
Pinterest lets you paint pictures of your music and create your unique online brand identity. Here’s how it works:
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Pinterest pages are ‘Public’ by default, this improves your chances of being found by fans interested in the kind of music you make.
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It’s a great tool to share videos and images of your tours, events and gigs and let interested Pinterest users find you.
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You can use it as an attractive digital resume complete with videos, graphics, images, album covers, etc.
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Most users visit Pinterest for entertainment, thus taking your music to Pinterest is like taking water to the horse’s mouth.
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Pinterest allows people to follow boards based on their interest, the platform therefore allows for laser-targeted marketing.
Top Pinterest Tools To Market Your Music
Even the best marketing strategies can fall flat on their face without the right tools! Thankfully, there are some very useful ones out there that musicians can use to create effective Pinterest marketing campaigns. Here’s a look at the most recommended tools:
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Pinstamatic: This is a multipurpose tool with which one can create quotes, sticky notes, calendar notes, and much more to pin to their profile. With regard to music, the ‘Spotify’ feature makes it easy to make pins of songs, which can easily be found by other users through a simple keyword-based search.
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Pin-A-Quote: Now called Shareasimage, this feature allows you to convert any text on the web into picture form. If there are any music reviews, press releases or other appreciation your music has generated, Shareasimage can help you Pin it!
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Url2pin.it: Website referrals can be garnered using this innovative tool. It allows one to pin and share a snapshot of your website with just a few clicks. Your music blog, your band website or some other online destination (such as one advertising your music) can be pinned using Url2pin.it.
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Pinpuff: This tool helps you calculate your ‘Pinfluence’ or popularity on Pinterest. It provides one with proper analysis of their Pinned stuff along with the monetary value of every pin. This way music-enthusiasts can keep track of exactly how effective their marketing program is.
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Pinreach and Pinerly: Somewhat like Pinpuff, both these tools help one analyze their Pinfluence. You can gauge exactly which pin got what response in terms of the number of repins, comments, etc. For musicians, this becomes a good means of getting feedback from their audiences.
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SpinPicks: An interesting curation tool, it helps find interesting things to post on social media websites and then pins it. For a budding musician, SpinPicks may be extremely crucial in reaching a larger, more diverse audience.
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Mapinterest: A more recent creation, this site allows one to pin different items from various sources including Instagram, Youtube and Pinterest to a geographical map. It’s a great way to publicize your next performance schedule and keep your fans posted about your whereabouts.