Future of the Industry
According to Greek mythology, as a punishment for his trickery, the god Zeus ordered King Sisyphus to roll a huge boulder up a steep hill. Before he could reach the top, however, the massive stone would always roll back down, forcing Sisyphus to begin again and again, for eternity. However as the tale goes, Sisyphus was very content with his destiny because at every punishing push, at every sweaty shove, and at every steely step forward, the desire to succeed and the anticipation of victory made him stronger, and gave him hope to carry on.
Once the show is over, the product has shipped, the website launched, the record released or the book is published, the customer returns home to enjoy the rewards of her new purchase, and the fans leave the stadium with gratification and exhilaration. But the pro artist and the committed entrepreneur will return the next day to the studio, the workshop, the warehouse or the office and start the process all over again, pushing the giant stone up the mountain.
This is the true joy for any Artist or Trep: to be given the opportunity to wake up the next day into a crazy, uncertain, exhilarating, creative lifestyle and manifest your art—day after day. And the big payoff for your efforts is not just the ultimate financial prize, it’s the tenacity it takes to win it.
"This is the true joy in life, the being used for a purpose recognized by yourself as a mighty one” —George Bernard Shaw
Best selling (amazon) author J. Michael Dolan continues to augment a successful entertainment industry career, which has spanned over 40 years—covering all aspects of the business, including writing, publishing, coaching, consulting, teaching, producing, photography, graphic arts, digital media and performing. In the late 60’s and early 70’s Michael worked at literally every major motion picture studio and every major television network in Hollywood, gaining valuable knowledge and experience along the way.
In 1977, Michael founded Music Connection magazine, a music business trade publication distributed in bookstores and newsstands from coast to coast. The publication quickly became a “must read” for industry executives, and a trusted advocate for musicians and songwriters, who promptly dubbed it “the musician’s bible.” Shortly thereafter, Michael created Songwriter Connection magazine, which became part of the MC family of invaluable products and services. That publication was later sold to a privately held company.
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