Category :

Career Advice

Sell 1000 CD's In a Weekend

Sell 1000 CD’s In a Weekend

A Guest Post by Brendan Clemente of

Selling CD's


Do you think you could sell 1000 CD’s in a weekend?

Let me rephrase that: What if you had to sell 1000 CD’s in a weekend, and your life depended on it?

My band mate asked me this question about a month ago and I had the typical knee-jerk response that most people do.

“That would be impossible. We usually only sell so and so at our shows. Not enough people know who we are to buy it. Do you know how hard it is to sell CD’s?”

He smiled and asked me again. “Come on Brendan, I mean literally. If someone told you that your life would end next Monday morning if you didn’t sell 1000 CD’s, could you do it? How hard would you try to save your own life?”

Finally, the wheels started turning.

How would I go about selling 1000 CD’s in a weekend?

The Ultimate Motivation

The importance of the question lies in the motivation. It presents you a scenario that doesn’t really give you a choice.

Most of us don’t want our lives to end. In fact, we’re terrified of it. So if you had to sell 1000 CD’s in a weekend to literally save your life, you’d probably try harder than anything you’ve ever tried before.

You see, almost no situation in life keeps us as motivated as we need to be in taking action. We tell ourselves that we’ll sell 1000 CD’s organically, through good old hard work and persistence.

This may be true, but it’s part of the reason that it usually ends up taking so long to do it. We wait for the timing to be right, or give ourselves other excuses on why we haven’t accomplished certain goals yet.

But when presented with a life or death scenario, instead of thinking of all the reasons we can’t sell 1000 CD’s in a weekend, you get off your ass and call everyone you know saying that youreally need them to buy a CD!

Motivation isn’t always enough

But even with this motivation in mind, I can still see myself having a hard time waking up at 6AM on a Saturday to do this when it feels so good to lay in bed and sleep. My tired mind would tell me I have all day, and in case I miss the goal, I’ll at least have enjoyed a good rest before I pass on Monday.

You really have to make sure that you get out there and take action.

I read a post the other week by James Clear called

“Achieve Your Goals: Research Reveals a Simple Trick That Doubles Your Chances for Success”

This post makes it clear, motivation alone isn’t enough to get you to take action.

I’m sure the urgency of life or death motivation would help, but as James outlined, even with breast examinations it didn’t always work.

To double your chances of success, you need to be taking action. And you need to be taking action by setting a time and place, going out and doing it. Write it down on your calendar. “I, Brendan Clemente, will go out and sell CD’s by the boardwalk starting at 8AM on Saturday morning.”

The lessons to be learned

1. Stop thinking about what you can’t do, and start thinking about what you will do.

As my initial knee-jerk response indicated, most of us jump to the defense and complain about all the reasons we wouldn’t be able to do this. We can’t sell 1000 CD’s in a weekend because…

This is how our minds are programmed to think about accomplishing things… we end up psyching ourselves out before even trying!

If your life truly depended on it, hopefully you’d start brainstorming ways to sell those thousand CD’s. Call family, call friends, setup a stand, get it on the news… whatever it takes!

2. Take action.

Even if you’d likely fail the task, you’d probably try pretty hard to accomplish it. You’d get out there immediately and tell people what was happening, and act with an urgency that you’ve never worked with before!

How bad do you want to achieve your goals? What are you doing every day toward achieving them?

In reality, none of us are guaranteed a tomorrow. So choose your goals today, and pick a time and place that you’re going to accomplish them.

Hopefully none of you are actually in this scenario, but it really did open up a new line of thought for me. It made me think of what I was (more accurately wasn’t) currently doing to sell CD’s.

How hard would you work toward a goal if your life depended on it?

My name is Brendan. I am a writer, blogger ( and musician. The music industry is a very complex and often intimidating place, and my aim is to help you navigate through and realize exactly what it takes to not only be successful, but to be happy.


5 Mistakes to Avoid When Preparing Your Demo

Everything You Need to Know About Branding

How to Sell More Music as an Unsigned Artist

Musicians, the gig economy, and online learning... a happy (but dysfunctional) family.

If You Want to be a Recording Artist You Need the Right Development

15 Things You Must Do to Make it in the Music Industry

Saying no to everything else

Managing Expectations

Consistency Equals Success

How To Get Better: Practice

Separate The Emotion From The Event

Turn it down a few notches, please!

Are You Taking Ownership Of Your Songwriting Success?

The Shawshank Songwriter

Show Me Your Songwriting Friends, And I'll Show You Your Future

Getting out of a bad place

Taking your Music From a Hobby to a Career

How to change or build your career


4 important qualities of a band manager

Touring Advantages/Disadvantages From Less Than Jake

What musicians can learn from Joan Rivers

What you can learn from Bob Dylan's Career

Yes You're Talented, But Remember This…

Two Things That You Can Do to Start Making Music Industry Contacts Today

Promoting Music Internationally – The Right Way

How to Sell More Merchandise at Your Show

How To Reach The Best Music Business Contacts. Period.

4 Ways To Be A Boss A$$ Indie Artist

Are you over looking this strategy to becoming a better musician

Why You Should Be Doing House Shows

It's All of Your Business

Don't Buy Your Own Tunes

What If You Didn't Need Money or Attention?

Why Bands Need to Stop Bitching

What's In Your Toolbox?

Why You Need a Live Music Producer (And Don't Even Know It)

Many Eggs, Many Baskets: How to Make a Living as a Musician in 2014

Your Music is Just a Hobby. So What? Part 1 of TBD

Defining Success And How To Achieve It With A Career In Music

Why Talent Isn't Enough

Why You Need Your Own Superhero Alter-Ego

How To Make It In The Music Industry

What If The Label Says "YES"?

How to Avoid Artistically Starving to Death

20 Worst Indie Artist Mistakes

Why Your Most Important Tool In Being A Successful Indie Musician Might Actually Be Your Day Job

The Importance of Branding as Recording Artists

Why Bad Days Can Do You A World Of Good

How To Tell If You Need Singing Lessons

How To Ruin Your Music Career In 10 Easy Steps – Part 2 (Steps 6-10)

How to Stay Motivated to Make Music

The Self-Promotion Tactic that Fails Every Time

3 Important Lessons In Success From Bob Dylan

Music Licensing – 90 Day Challenge

Superfans: The Key to a Sustainable Music Career

A Solution To The DIY Artists Biggest Challenge

How To Ruin Your Music Career In 10 Easy Steps – Part 1 (Steps 1-5)

What to Look For In A Distributor

Does 99% of Jazz Suck? – The Jazz Kickstarter That Seduced 870 Backers

Are You Making These 9 Band Rehearsal Mistakes?

Enhancing Your Music Marketing: The Ultimate Guide to Creating Press Kits for Musicians

7 Important Aspects to Getting Noticed in the Music World

7 Tactics to Double the Size of Your Fanbase

Why The Vocals On Your Track Are Vitally Important And How You Can Improve Them

Top 3 Tips To Find The Right Singing Teacher

Some Will Always Say You're Wrong

That Time'n Thang

Leap Of Faith


Question & Doubt

Eat Lighting

Connecting With People In The Industry

Five Reasons You're Not Licensing More Music

The Importance Of Following Up In The Music Licensing Business

How To Fund Your Band's Kickstarter When You Have No Fan Base

Human Intervention as a Competitive Advantage

A Quick & Dirty Guide to Branding

Why it Pays to Replace Self-Promotion with Selflessness

Rules for Confronting a Difficult Band Member

Valuable To Others, or Only You?

It's All Who You Know?

Ignore Your Website & Social Networks and Your Career Will Suffer

Three Intelligent Ways to Make a Living as a Musician

What Musicians Should Carry at all Times

Sometimes Big Promo Doesn't Work

Avoid Band Drama: Be Up Front

How To Effectively Handle A Flaky Band Member

Why No One Is Listening To Your Music

Establish Your Blueprint

How To Avoid Serious Mistakes When Choosing An Agent

Managing The Fear of The Unknown In The Music Industry

How To Balance A Family, Your Music Career, And Your Stresses

MusicPreneur - The New Music Industry Mindset

Band Leading 202 - Gigs

How Does An Independent Artist Stay Relevant While Creating New Music?

What It Takes To Be A Successful DIY Independent Artist

Band Leading 101 - Rehearsal

How To Make Lots Of Money Selling Your Merchandise

Why You Need Great Pictures As An Artist

Overnight Success - Does That Happen?

The Power of Positive Thinking

Goal Setting Tips That Work

Easy Tips For Engaging Your Fans

Getting Things Done As A Team

4 Common Newsletter Mistakes You Should Avoid

Creating Your Social Media Image

Effectively Utilize Your Youtube Music Videos

Tips For Building A Bigger Fanbase

How To Build A Professional Music Team

The Top 5 Ways To Get Noticed in Today's Music Industry

Why Radio Spins Matter And Tips On How To Get Them

Networking Essentials For The Music Business

Why You Should Be On Pinterest

Signup Free