Category :

Hot Topics in the Industry

The Essence Of Viral Stories

A Guest Post by Symphonic Distribution

digtal music distribution

HammaDigital music has a popular blog aside from its PR Agency. The blog ran multiple stories that got viral in a natural way. A number of these stories are of a satirical nature,where humor and self reflection is key. Not every story is necessarily funny. However, the key points of good humor are the level as to which someone can relate to a story or if a certain angle of the story is a current news event

The key to a viral story is a story that has crossed people’s minds before, but where it was previously unpublished. When you give people a tangible story to share – something they had already thought of themselves – they are more inclined to share.

As an example, Hammarica ran a satirical story on Hardwell and Sasha:

These two artists are world famous in their own respective genres, which are essentially very different. Yet, Beatport and other respected outlets qualify their music under one genre: progressive house.

Progressive house is what Sasha was known for for many years. An underground style of house music/techno. Often more abstract in its form, but more friendly to the ear than most techno which tends to be more monotone. Progressive house uses melody and innovative sounds on solid grooves, without much vocals and the use of a lot of dubby sounds.

Hardwell’s sound is what most people refer to as big room house, or even EDM. It’s way more commercial and made for instant crowd response at festivals due to its more easily digestible structure. Both sounds have their own audience and thrive in their own respective ways. However, combine them into one genre and it just won’t make sense since the sound is too far apart.

People were discussing it and thinking about it. But it was only when we added some humor to the concept where thousands of people all around the world were sharing a story. Sasha essentially had sued Hardwell and Beatport over the use of the word progressive house, which he had promoted for years on end. Of course, this fact was not true, and many people realized that, but the message was real, and therefore it was shared.

These concepts of virality can be taken into account when writing press releases. The amount of newly promoted music in the global dance scene is almost over saturated and it is hard to grab people’s attention.

When NOT writing about a specific release, but writing about other events in an artist’s life, more virality can be achieved. Think of how many times Kanye West, Justin Bieber, or Rihanna are in the news; then come to the conclusion that most of the time the story is NOT about their music. Yet, the name becomes more and more familiar over time, or notorious if you will..

This method of spreading an artist’s name in the media essentially will help drive the record and ticket sales much more than standard ‘new release’ notifications and press releases.

Guest Post by: Wilf Libgott

Wilf is the owner and publicist of PR agency and 657 Artist Management out of Seattle, WA. Hammarica is one of our preferred PR partners that works with Symphonic Distribution in assisting our labels and clients with their PR needs. Welcome to check out all their offerings in our Hammarica PR Page.



Ancient Toltec Wisdom For the Modern Day Musician

The Value of Keyword Research for Artists

The Lazy Way To Sell Your Music Online

Is Music Business Automation The Next Step?

I Prefer The Foolish

Easy Tips For Getting Retweeted

Twitter -vs- Facebook - What's a better site for musicians?

Why You Need To Teach Music Lessons

Pragmatic Epiphanies

Implied Power

Artistic Terrorists

Top 15 most popular musicians on social media

How to Determine Artist Advances

The Trend

What is a 360 Deal?

What Needs Does your Music Fill?

Was This Musician's Plan Ethical?

Significance of Branding as Recording Artists

You Learn To Be An Artist

How Artists Can Unlock Their Creative Potential

Do You REALLY Need a Record Deal?

Importance of Branding as Record Artists

What Every Musician Ought To Know About Publishing

Arrogance, Is It Crippling The Growth Of Indie Artists?

Hip Hop: Who are the highest earners & record holders?

5 Strategies That Guarantee Success

Fan Engagement for Independent Artists

How Creating a Set List is Exactly Like Creating a Mix Tape for Your Girlfriend

Using Your Fans to Get More Photos and Videos During Concerts

The Benefits of Crowdsourcing Your Music Production

To Self Publish Or Not Self Publish.... That Is The Question

How Are Musicians Using the iPad?

Spotiwhy? : Are Subscription Music Services a Sustainable Business Model?

Is "Singer-Songwriter" a Genre?

7 Social Media Mistakes Musicians Should Avoid

The Science Behind Why People Share Music

Which Music Discovery Platform Has the Biggest Audience?

10 Essential Apps for the Touring Band

Can You Master the Guitar in 10 Days? Why Does Anyone Think You Can Master Facebook in 10 Days?

An Argument Against "Pay What You Want" Pricing

YouTube's Dirty Little Secret

Psy Makes $8 Million By Giving It Away

Crowdfunding: Things That Will Piss People Off

Should You Give Your Music Away For Free? Thank You Amanda Palmer.

Amanda Palmer's Mistake (and Why it Will Hurt Working Class Musicians)

Digital Sheet Music: The Times Are A' Changin

How To Skyrocket Your Twitter Promotion

Tips For Finding New Fans On Facebook

The Digital Music Battlefield

Music Licensing In The Digital Age

Will Music Streaming Services Save The Recording Industry

Why You Should Be Using Kickstarter

Signup Free