Category :

Hot Topics in the Industry

Tips For Finding New Fans On Facebook

Facebook is by far the most powerful kid on the block when it comes to social media. With over 600 million users, it is also one of the greatest tools available that allows musicians to connect and interact with their fans for free, however just searching through music profiles you’ll quickly learn that most artists aren’t utilizing the power of Facebook to their advantage. 

Making the most out of Facebook for your music is actually quite easy. Like Twitter, there are only a few things you should be doing with your time to maximize your success.

The first thing you need to do is actually the simplest step. However, you’d be surprised at how many artists have not done this step. Setting up a band page on Facebook (separate from your personal profile) is 100% necessary for making the most connections through social networking. Once you set up your band profile, the next thing you need to do is fill it with content. If you’re saying “what kind of content?” - great content includes pictures, videos, links, and a well written description of who your band is and what it stands for.

Now, once your content is set up and the basics look good you’re ready to get traffic to your page. This is done with the hopes of getting and keeping, consistent page likes.

Getting page likes is almost the same as getting Twitter followers, but it’s a little more time consuming. First, send an email out to your friends and family asking them to add the page. Once you’ve tapped into that list and your page has some likes on it, now you’re ready to move on to step three. This step includes targeting and finding fans that like your style of music.

The first step in this strategy is to find other music pages that are similar to yours and like their page. Once you like them, you can now post on their wall and comment on their posts. Commenting on someones wall requires more of a soft approach, otherwise they may get offended or annoyed and just delete your posting. We would use something simple like this: “Just found your page, really like it! We play very similar styles of music, maybe we can connect on some shows or other events we have coming up in the future”. Now, if the band is popular and has a lot of likes, you’ll stand a good chance of their fans coming to their profile and seeing your wall post. This is a great technique to get a “targeted like” to your page. However, your exposure is limited to only those who have visited that band’s page within a certain timeframe.

The best way to maximize visibility of your music profile and to get those targeted likes, is to leave a comment on posts left by pages that have similar styles as your own. Let’s say that a band has 5,000 likes. Once the band updates their status all 5,000 fans are updated via their Facebook walls. If you’re leaving comments on those posts, you’re now including a link to your page that all 5,000 users could potentially see and interact with. Also, make sure your comments are interesting and thought provoking, so they generate as much interest as possible.

Once you have these techniques down, you should make this part of your daily promotion strategy for your music by spending at least an hour a day at this task.


Ancient Toltec Wisdom For the Modern Day Musician

The Value of Keyword Research for Artists

The Lazy Way To Sell Your Music Online

Is Music Business Automation The Next Step?

I Prefer The Foolish

Easy Tips For Getting Retweeted

Twitter -vs- Facebook - What's a better site for musicians?

Why You Need To Teach Music Lessons

Pragmatic Epiphanies

Implied Power

Artistic Terrorists

Top 15 most popular musicians on social media

How to Determine Artist Advances

The Trend

What is a 360 Deal?

The Essence Of Viral Stories

What Needs Does your Music Fill?

Was This Musician's Plan Ethical?

Significance of Branding as Recording Artists

You Learn To Be An Artist

How Artists Can Unlock Their Creative Potential

Do You REALLY Need a Record Deal?

Importance of Branding as Record Artists

What Every Musician Ought To Know About Publishing

Arrogance, Is It Crippling The Growth Of Indie Artists?

Hip Hop: Who are the highest earners & record holders?

5 Strategies That Guarantee Success

Fan Engagement for Independent Artists

How Creating a Set List is Exactly Like Creating a Mix Tape for Your Girlfriend

Using Your Fans to Get More Photos and Videos During Concerts

The Benefits of Crowdsourcing Your Music Production

To Self Publish Or Not Self Publish.... That Is The Question

How Are Musicians Using the iPad?

Spotiwhy? : Are Subscription Music Services a Sustainable Business Model?

Is "Singer-Songwriter" a Genre?

7 Social Media Mistakes Musicians Should Avoid

The Science Behind Why People Share Music

Which Music Discovery Platform Has the Biggest Audience?

10 Essential Apps for the Touring Band

Can You Master the Guitar in 10 Days? Why Does Anyone Think You Can Master Facebook in 10 Days?

An Argument Against "Pay What You Want" Pricing

YouTube's Dirty Little Secret

Psy Makes $8 Million By Giving It Away

Crowdfunding: Things That Will Piss People Off

Should You Give Your Music Away For Free? Thank You Amanda Palmer.

Amanda Palmer's Mistake (and Why it Will Hurt Working Class Musicians)

Digital Sheet Music: The Times Are A' Changin

How To Skyrocket Your Twitter Promotion

The Digital Music Battlefield

Music Licensing In The Digital Age

Will Music Streaming Services Save The Recording Industry

Why You Should Be Using Kickstarter

Signup Free