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The Rise Of Social Media For Musicians
With the rise of the Internet, a lot of the marketing power has been put back into the hands of independent artists. Today, a lot of artists can promote themselves to fans for the cost of essentially nothing. Tons of online social platforms have started to pop up, and a lot of them have become hotspots for both music marketing efforts and fans seeking new talent. This makes self-promotion a lot easier, and almost entirely cuts out the need for a big promotion budget. The important part is the artist or band taking advantage of these many free opportunities, and utilizing all of them properly and consistently.
Facebook and Twitter are two of the most well known online platforms currently. Here, artists can interact directly with current and potential fans alike, and link to different media, whether that is their music, videos, blog, etc. They also have the biggest membership base, which gives the greatest potential of growth to artists. Presence on these social media platforms is almost mandatory for any aspiring artist. Artists must also stay on top of these because lack of use could mislead potential fans into thinking the artist is no longer actively making music. Plus, it keeps your fans engaged and excited.
Another great resource is MySpace. Probably the most overlooked due to its fall a few years ago, but it is very useful as an electronic press kit (EPK). It brings all different aspects of your music, band information, fans, and tour dates into one simple webpage. It serves less as a medium to interact with fans, and more of an outlet to feature new material.
Other online platforms every band should utilize are YouTube, Tumblr and MusicClout. All three of these serve different purposes, but they all can be used to further any artist’s career if used properly. YouTube allows artists to upload live shows and music videos, and then post them to your various pages. Tumblr allows artists to write stories while adding in other multi-media, which can allow fans see a more personal side of the artist. MusicClout allows your EPK to be seen by tons of different music industry related opportunities, and lets you make connections with a variety of different professionals.
Social media is essential to any artist. It allows you to effectively engage with fans and directly interact with them, as well as get noticed by big industry professionals.
Social Media Basics: Hashtags for Artists
Merch Makes The Difference
How To Build Your Fanbase And Find Music Placement Opportunities Using Video
Vlogging For Musicians: How To Create A Simple Video Song Using A DSLR Camera (Or Any Camera You Have)
How to Promote & Utilize Your Band or Artist Page on Twitter
How to Create Your First Cover Band Marketing Plan
How to Increase the Reach of Your Music
8 tips for attracting fans on Twitter
Optimizing your Twitter page for maximum results
Linking with Linkedin: 6 Ways to Gain Influence for Your Music
20 Biggest Marketing Mistakes
6 Definitions You MUST have for your Music's Brand
The Ultimate Guide to Email Marketing & Newsletters for Musicians & Bands
How to Generate 1,000 New, Targeted Followers Every Month
5 Twitter Marketing Strategies
The Bribe to Subscribe: Bands & E-mails
Three Common PR Mistakes Bands Must Avoid
Two Twitter Pet-Peeves (Mistakes Independent Artists Make)
The Six Deadly Social Media Sins Artists Commit And How To Avoid Them!
So You Finished Your Recording Project…Now What?
How to Get Your Music in Stores, Restaurants, Hotels, & More
Music Marketing Principles: Communicate Values, Promote Exclusivity
How To Get Featured On Blogs
A Simple Email Marketing Guide for Musicians
The Most Dangerous Way You Market Your Music Online – And How to Avoid It
One KILLER Marketing Strategy EVERY Musician Can/SHOULD Do!
The Musicians Guide To YouTube Marketing: How To Build an Audience Through YouTube Video Promotion
How to Avoid Music Marketing Overload
Album Launch Publicity Gimmicks of Famous Artists
Rules for Running a Contest on a Facebook Page and Facebook Apps You Can Use to Run a Contest
Top 7 Pinterest Tools to Market Your Music
Take this Marketing Idea – The Buy One, Give One Album
Tips For Promoting Your Next Show
How to Get your Music on Local Radio Stations
10 Ways to Trade a Song for an Email Address
3 Twitter Hashtag Secrets
10 Ideas to Promote a Show in a Different City
5 Ways to Get Media Attention Using Twitter
Making A Band Logo - Everything You Need To Know
How To Utilize Your Social Media Networks
The Essence Of Branding Your Band
Easy Tips For Getting Retweeted
How To Get Your Music Played At Sporting Events
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