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Why You Should Care About Your Image

Innovative and successful artists need to capture their audience and time period to be remembered any genre’s hall of fame. Artists often get more recognition and commentary on their style and image even than their music. Audiences are either captivated and copy their musician idol or are fascinated to see what they will come out in next (or both). For artists that have not hit “the big time” it is even more crucial to find an image that stands out and your audience remembers.

Katy Perry and Nicki Minaj both on iTune’s top ten singles right now (as of Feb 21,2012) are flooded through tabloid magazines and blogs to capture what outrageous thing they will wear next. The have mirrored image success from veterans like Madonna whose image is as valuable as her music. Viewers mirror their favorite musicians. Thousands of girls dressed up like Lady Gaga for Halloween decked in leotards, shoulder pads, and jeweled sunglasses, just as millions have put on gloves, bustier tops and piles of jewelry fashioned to be like Madonna. 

Time changes and you see masters of image change throughout their albums and years passing, always surprising and captivating their audience. We have seen Gaga in everything from a meat dress to being carried while inside an egg. Even the Beatles seemed to change their look with every new album from suits and matching hairstyles to beards and hippy vests they captured the world with not only their music but also their image. 

It is important to be natural and incorporate your style of music. Creating a buzz about your look cannot sustain just by shocking viewers. Madonna has created pop and dance music, and we have seen that reflected in hear early years to even her later albums in leotards and wristbands; it matches her music. There is a necessary balance between being original and being true to your music genre. Find your personal style, stick with what you are comfortable and feels right, because it becomes various obvious to your viewers when you feel awkward. Do not chase after trends or mimic what has already been done, just focus and intensify your look.

As an up and coming artist it is important to develop your look to brand yourself for your online existence for audience attachment. Your image is not just about the clothing you wear, but needs to reflect in everything you do from logos to your social media pictures. Your image is your brand, it is how you are recognized and encrypted into the world’s mind.

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Post Comments

By: Anonymous on 8/3/2014 8:32:56 PM

aCRTdh Great, thanks for sharing this blog article.Really looking forward to read more.

By: Anonymous on 8/1/2014 4:29:04 PM

JY4jPF Fantastic article post.Much thanks again. Will read on...

By: Anonymous on 12/29/2013 3:27:27 PM

When image is more important than than the Music then the Music Industry is in a very sorry state indeed.

By: Anonymous on 9/5/2013 4:11:22 PM

Remember kids, if they bought it once, they'll buy it again!

By: Anonymous on 8/9/2013 7:14:23 PM

Who cares about the typos, the content is key! Nice post, big up!

By: Anonymous on 7/7/2013 6:44:24 AM

Branding is vital. (Perhaps off-topic, but it is ironic how scenesters would like to think they do not brand themselves by mimicking each other and liking all the same different, new, old, unique, whatever music). G. Keener in WV

By: Anonymous on 7/6/2013 4:18:31 PM

Dave Grohl just stopped by to pee on your website

By: Anonymous on 6/17/2013 4:28:49 PM

Typos are due to human error, no biggie...I believe the message is useful, to sum it up I would say be aware of your image and in artist/group/band photos be presentable!! Thanks, Highway

By: Anonymous on 6/3/2013 5:07:34 AM

Thoughtless Mass Marketing of the image. Although totally rings true for "Commercial" success - even Americana acts follow the packaging of image - look how many bearded hipsters in vests and pork pie hats there are.

By: Anonymous on 5/28/2013 10:13:58 AM

yep, sod the content, just concentrate on the packaging. Just roll that turd in plenty of glitter. No wonder traditional A&R has become an irrelevance

By: Anonymous on 5/23/2013 8:16:59 AM

we are the robots.

By: Anonymous on 5/23/2013 8:16:28 AM

yeah in other words illuminati non creativity follow the pack

By: Anonymous on 4/16/2013 11:19:24 AM

It would be of great benefit if you used a human translator for your articles.

By: Anonymous on 4/5/2013 11:39:57 AM

I wish more artists who weren't enveloped in shtick had been mentioned. Sometimes not trying too hard is just as, or more effective.

By: Anonymous on 3/12/2013 5:41:14 AM

"Artists often get more recognition and commentary on their style and image even than their music." Image > musicality = pop music (but not just pop music)

By: Anonymous on 3/11/2013 11:19:26 AM

I get it....Solid & Consist packaging fans can rely on, Regardless of Artist genre.... The Value or Values an Artist attaches to themselves however is always up to themselves.....

By: Anonymous on 2/6/2013 12:22:06 PM

Phnmeoneal breakdown of the topic, you should write for me too!

By: Anonymous on 12/24/2012 11:31:53 AM

In other words, be a gimmick