Innovative and successful artists need to capture their audience and time period to be remembered any genre’s hall of fame. Artists often get more recognition and commentary on their style and image even than their music. Audiences are either captivated and copy their musician idol or are fascinated to see what they will come out in next (or both). For artists that have not hit “the big time” it is even more crucial to find an image that stands out and your audience remembers.
Katy Perry and Nicki Minaj both on iTune’s top ten singles right now (as of Feb 21,2012) are flooded through tabloid magazines and blogs to capture what outrageous thing they will wear next. The have mirrored image success from veterans like Madonna whose image is as valuable as her music. Viewers mirror their favorite musicians. Thousands of girls dressed up like Lady Gaga for Halloween decked in leotards, shoulder pads, and jeweled sunglasses, just as millions have put on gloves, bustier tops and piles of jewelry fashioned to be like Madonna.
Time changes and you see masters of image change throughout their albums and years passing, always surprising and captivating their audience. We have seen Gaga in everything from a meat dress to being carried while inside an egg. Even the Beatles seemed to change their look with every new album from suits and matching hairstyles to beards and hippy vests they captured the world with not only their music but also their image.
It is important to be natural and incorporate your style of music. Creating a buzz about your look cannot sustain just by shocking viewers. Madonna has created pop and dance music, and we have seen that reflected in hear early years to even her later albums in leotards and wristbands; it matches her music. There is a necessary balance between being original and being true to your music genre. Find your personal style, stick with what you are comfortable and feels right, because it becomes various obvious to your viewers when you feel awkward. Do not chase after trends or mimic what has already been done, just focus and intensify your look.
As an up and coming artist it is important to develop your look to brand yourself for your online existence for audience attachment. Your image is not just about the clothing you wear, but needs to reflect in everything you do from logos to your social media pictures. Your image is your brand, it is how you are recognized and encrypted into the world’s mind.